• Deepa Rao

Become water-wise, there is no other option!

Updated: Jan 31



We understand that COVID-19 is currently dominating people’s thoughts and efforts and that public health has taken the centre front. However, alongside, we at Maithri Aquatech are keeping the water efficiency flag flying, and we are adapting our work and water-saving ideas to the current unprecedented scenario.

Cities are increasingly growing, putting increasing strain on water resources. We need to figure out how to get more done with less while also ensuring that cities are resilient to floods, droughts, and the difficulties of increasing water scarcity. The need to transform cities to solve these issues has never been greater. It is up to us to start the journey towards creating water-wise cities.


Water security is in danger as competing socioeconomic and environmental demands make it difficult to manage this precious resource effectively. Some advocate using global climate change mitigation principles, but volumetric targets or offsets disregard the regional elements that contribute to the water shortage.

It was just a few months ago on the 2nd of February that people commemorated World Wetlands Day and the numerous benefits that wetlands can provide to humans and a diverse range of wildlife. The Day's goal was to emphasize the explicit connection between water, wetlands, and life; the water we drink is inextricably tied to the watersheds, ecosystems, and aquifers that decide where it flows.



The strong link between climate change and water insecurity is a definite highlight; climate change exacerbates the water issue. There has recently been a trend to treat the global water crisis as if it were akin to climate change. Climate change and water scarcity are, without a doubt, two of the world's most connected serious environmental challenges we face.

Other variables include the complicated mix of public and private water uses, which are frequently in rivalry with one other and with the natural needs of water to support ecosystems. Because of these intricacies, managing water sustainably is exceedingly challenging, and experts are trying to raise awareness of the mounting water crisis to which we must respond.

Now the Paris Agreement's single aim of limiting global warming to 1.5°C can address the climate catastrophe and reducing emissions to do this gives benefits everywhere. The problem with water is more complicated. It comprises a wide range of regional and local crises, each with its own set of characteristics. To do so, we must look beyond the most easily quantifiable components of water management, such as water quantity and quality. We must collaborate across traditional water management silos (water usage and governance, riparian landscape management, ecological protection, and so on) to integrate these elements into our solutions.

Top-down tactics that are appropriate for climate change mitigation are inappropriate and possibly harmful for water, according to our specialists at Maithri Aquatech. A planetary water border, for example, may have aided in bringing attention to the global water situation a decade ago, but it significantly oversimplifies water security. Setting a limit on global human water use does not solve numerous complexities, nor does it make sense given the world's unequal distribution of water. These approaches frequently focus on balancing water volumes, or they compare the worth of water as a physical resource to the many other advantages provided by freshwater ecosystems, as well as the costs of restoring these not-equivalent commodities.



Such top-down approaches may push efforts toward seeming solutions that aren't well-suited to local requirements, such as investments in better water access, climate change adaptation training, or water governance strengthening.

The increased emphasis on bottom-up solutions that take into consideration local and regional water challenges allows for more flexible management in response to new information and changing situations. This will be especially crucial as societies must incorporate greater flexibility into their water management to deal with climate change's less predictable effects.



Now given the fact that more almost 1.5 billion people on this planet lack access to clean drinking water, water scarcity is creating water stress and water crisis especially in rural parts of India. Lack of government planning, rising business privatisation, industrial and human waste, and government corruption are all blamed for India's water crisis.


Water scarcity affects 600 million Indians, or roughly half of the country's population. Nearly three-quarters of India's rural families lack access to piped, drinkable water and must rely on unsafe sources. India has surpassed China as the world's top extractor of groundwater, accounting for 25% of total extraction. Water scarcity is impacting both families and communities as they can become destitute for generations if they do not have access to clean, readily available water. Parents struggle to make ends meet while their children drop out of school.

It is obvious that we must all work together to avoid disaster. But what are our options? First and foremost, we must comprehend both the availability and patterns of human consumption. Although India has 18% of the world's population, it only possesses 4% of the world's water resources. As a result, the water balance is drastically skewed. Despite all this water doom and gloom, however, the drive to discover inventive solutions to the situation is gaining steam.

How is Maithri Aquatech’s mission to protect humanity and a vision to change the world is working? The answer is providing Atmospheric Water Generation (AWG) systems that are dependable sources of clean, safe water in locations where water is limited, scares or polluted. Atmospheric water generation (AWG) is a method for extracting potable water from the atmosphere. This has the potential to increase water availability during shortages, pollution incidents, and other problems that can cause drinking water supplies to be disrupted. Natural calamities, such as hurricanes, and public water infrastructure problems, such as pipe corrosion resulting in contamination issues, have piqued interest in AWG technology as a short- and long-term supply option.



AWG systems vary in size from small household devices that can create 25 litres per day to large commercial machines that can produce over 10,000 litres per day. The rate of water production is significantly influenced by the air temperature and the amount of water vapour (i.e., humidity) present. Maithri has created a cutting-edge technology that harvests atmospheric water vapour to produce potable, drinkable water on a long-term basis. MEGHDOOT (which means' Messenger of the Sky' in Sanskrit) is a unique system that creates microbe-free drinkable water.

Maithri’s AWG systems are used in industries, construction, farms, hospitals, hotels, residential, rural areas, navies, fisheries, defense, educational institutes and many more. These systems require no water source, can work off the grid, do not waste any water and yet provide clean potable water as per requirement. They do not rely on delicate natural resources and produce no carbon emissions. As powered by renewable energy, there are zero emissions both directly and indirectly.

Talk to our experts today and become water-wise. According to estimates, India will barely have half the water it requires by 2030 if things continue as they are. A disaster's Day Zero is only a decade away, not a century. We need to act now, and we need to act quickly.



31 views0 comments